Edinburgh Capitals strike a deal with Kinetik and Seryab

Edinburgh Capitals is delighted to announce the beginning of its partnership with natural sports drink and premium mineral water producer Kinetik and Seryab.

Edinburgh, 29 July 2017

The Kinetik and Seryab brands have been winning their markets by offering premium quality products with immaculate package designs. Each of the brands is unique and outstanding.

Kinetik is a naturally derived non-caffeine tonic sports drink that is perfect for mature, health conscious, sophisticated customers with active lifestyles.

Seryab is a natural mineral water from a pristine source that is presented in two lines for adults and children with distinctive optimised packaging. The Seryab brand was honoured to receive a prestigious Red Dot Award for its attention grabbing product design.

The partnership with the Capitals will see both brands working with the club through all marketing channels creating value for the team and the fans. The partnership will also see Kinetik and Seryab provide its drinks for the Capitals Elite League team, as well as for Academy players. This relationship is a great opportunity for the brands to extend their global presence through exposure at Capitals home and away games.

Announcing the agreement, Scott Neil, Edinburgh Capitals General Manager, said, “We are thrilled to start working with Kinetik and Seryab. Our new partners will ensure our players are hydrated at all times, thus supporting the team in the upcoming challenges as well as promoting a healthy lifestyle.”

Petrov Andrei, CEO and founder of Kinetik and Seryab commented, “We have an excellent opportunity to provide the team and its fans with energy and hydration based on the natural goodness of our products. We are hoping to play an important role in the team’s future development.”

To find out more click www.seryab.ru or www.kinetik.net